Clik here to view.
CES 2024: Brand Experiences That Stole the Show
The Consumer Electronics Show (CES) is the ultimate destination for all things tech-related, and this year’s show was nothing short of spectacular. For the first time in three years, there were no...
View ArticleClik here to view.
4 Marketing Trends in 2024 with Experiential Impact
With another turn of the calendar, brands are launching new campaigns with fresh budgets and leaning into emerging trends to boost their visibility in the marketplace. Experiential marketing has left...
View ArticleClik here to view.
Super Bowl LVIII: 15 Brand Experiences That Scored With Fans
The Las Vegas atmosphere is a vibe in itself. Tack on the biggest sporting event of the year, and it’s even more electrifying. With over 330,000 fans flocking to Las Vegas for Super Bowl LVIII...
View ArticleClik here to view.
How to Strategically Leverage AI in Experiential Marketing
The rise of Generative AI in experiential marketing is not only a trend to watch in 2024 but a hands-on lesson in how consumers and marketers adopt emerging tech into their everyday lives. And it’s...
View ArticleClik here to view.
How to Plan a Successful Corporate Event
Planning a successful corporate event can be challenging, but with careful planning, attention to detail, and a clear vision of what you want to achieve, you can easily host an event that people will...
View ArticleClik here to view.
Why You Need to Hire Professional Trade Show Staff
Investing in a state-of-the-art trade show exhibit is a strategic initiative that can return high-value metrics like new sales leads or increased brand engagement. But only if customers visit your...
View ArticleClik here to view.
The Hottest Brand Activations and Experiential Trends from SXSW 2024
SXSW is known for its killer musical lineup, A-list celeb panels, and movie premieres, but it’s also a hotbed for experiential marketing. Each year, marketers go all out at the Austin festival to...
View ArticleClik here to view.
Experiential Marketing at Festivals: How to Stand Out in the Crowd
With festival attendance at an all-time high, brands should seize the opportunity to connect and engage with festival-goers by utilizing experiential marketing. But activating at a festival is its own...
View ArticleClik here to view.
How Experiential Marketing Impacts Emotion and Attention
Marketers continue their quest to crack the code of consumer attention in an increasingly fragmented media landscape. While many are relying on emerging technology to solve the puzzle, the pieces...
View ArticleClik here to view.
Elevating Event Engagement Through Meaningful Experiences
To achieve event marketing success, brands need to capture an audience’s attention through meaningful and genuine experiences. In doing so, they can cultivate deeper connections that stick with them...
View ArticleClik here to view.
How Professional Conference Staff Can Boost Engagement
Planning a conference is a big undertaking requiring a lot of elements to come together to create a cohesive and logistically seamless event. When the first day of the conference arrives, you see the...
View ArticleClik here to view.
5 Advantages of Leveraging Trade Shows for Product Launches
Trade shows provide an excellent platform for introducing new products to a targeted audience and can significantly impact your product launch strategy. Leveraging trade shows for launches has so many...
View ArticleClik here to view.
3 Ways Gen Z is Changing Event Marketing
Marketers have shifted their focus to Generation Z in the last several years to understand how their spending habits and behaviors differ from those of previous consumer demographics. Gen Z has made...
View ArticleClik here to view.
Ace Your Campus Brand Activation With These 3 Tips
In just a few weeks, college campuses will be buzzing with students. For brands, this presents a golden opportunity to connect with this up-and-coming generation, Gen Z, whose earnings are forecasted...
View ArticleClik here to view.
How Experiential Marketing Increases Sales and Builds Brand Love
Experiential marketing creates memorable experiences that directly engage consumers face-to-face. This hands-on interaction not only helps increase sales but also fosters relationships between brands...
View ArticleClik here to view.
The Original Influencers: 5 Ways Brand Ambassadors Amplify Experiential...
Marketers have recognized the importance of brand ambassadors as social media and influencer marketing spending has increased to reach target consumers. However, what some may not realize is that...
View ArticleClik here to view.
How to Create Unforgettable Event Activations That Drive Engagement
Keeping attendees engaged at events is a challenge in today’s world. By incorporating interactive elements and leveraging cutting-edge technology, event organizers can craft unforgettable experiences...
View ArticleEvent Scale: Key Considerations for a Successful Marketing Event
The benefit of event marketing is that brands can leverage this strategy in a manner that is best suited to the objective. In other words, event marketing is what a brand makes it. For a brand...
View ArticleClik here to view.
The Top Event Marketing Trends of 2024
With everchanging ideas and concepts, it’s essential for event marketers to be in the know and stay on top of the latest trends and happenings within the industry and beyond. This includes staying...
View ArticleClik here to view.
Attendee-Centric Conferences are Redefining Staffing Strategies
Even though conferences and in-person events are rebounding to pre-pandemic levels, the norms of 2019 no longer apply. Conferences have evolved since then, with emerging technology, an expectation of...
View Article